Multiple Choice
Which of the following best describes the relationship between direction and intensity?
A) Direction is where something fits on a continuum,while intensity pertains to how often messages pertain to different points on the continuum.
B) Direction is where something fits on a continuum,while intensity is the strength or power of a message in a direction.
C) Direction is a measure of interval variables,while intensity is a measure of categorical variables.
D) Direction pertains to the overall character of a sample frame,while intensity pertains to the level of agreement or divergence of each element from the overall direction.
E) Measures of direction involve value judgments,while measures of intensity do not.
Correct Answer:

Verified
Correct Answer:
Verified
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