Question 1

Professor Lorna Lovebird codes the number of times the word sex is used in commercials.She is examining

Accepted Answer

A) lateral structure. 
B) ecological content. 
C) manifest content. 
D) corroboration. 
E) latent content.

Question 2

Identify and describe four specific limitations that a researcher needs to consider when using secondary data.

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Question 3

Define the following:nonreactive

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Question 4

Define the following:direction

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Question 5

Coding systems identify four characteristics of text content.Identify and briefly describe each of these characteristics.

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Question 6

Define the following:recording sheet

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Question 7

What can be observed in nonreactive research projects?

Accepted Answer

A) External appearances 
B) Intentions 
C) Time duration 
D) A and B 
E) A and C

Question 8

Define the following:erosion measures

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Question 9

Define the following:space

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Question 10

Define the following:content

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Question 11

Examining wear and tear of exercise equipment in a fitness centre to determine which sorts of exercises members are most inclined to engage in is an example of which type of nonreactive measure?

Accepted Answer

A) Accretion 
B) Running records 
C) External appearance 
D) Erosion 
E) Time duration

Question 12

Which of the following best describes the central difference between nonreactive research and other kinds of social scientific research?

Accepted Answer

A) Participants are not harmed in any way 
B) Participants are unaware of the purpose of the research they are participating in 
C) The research focuses on objects (e.g.,books,furniture,waste products,etc.),rather than people 
D) Participants are not aware they are being studied during data collection 
E) The research process does not involve a treatment,or any manipulation of independent variables

Question 13

Jane Jenzen is interested in how members of three different ethnic groups are portrayed in Time,Newsweek,and Maclean's magazines.She is only interested in considering feature articles containing news and stories about ethnic groups.After examining the three magazines,she finds that the average issue of each magazine contains 45 articles and that the magazines are published 52 weeks per year,yielding 23 400 articles.She decides to limit the number of articles to 156 articles per magazine-468 articles in total,or 2 percent.What is Jenzen's unit of analysis?

Accepted Answer

A) All articles in Time,Newsweek,and Maclean&rsquo;s for the years 2000 to 2010 
B) Each individual article 
C) All 23 400 articles 
D) 468 articles 
E) 2 percent of 23 400 articles

Question 14

During the 1960s,which movement was led by dissatisfied social scientists wanting to measure the quality of social life so such information could influence public policy?

Accepted Answer

A) General social survey movement 
B) Well-being statistics movement 
C) Quality of life movement 
D) Census movement 
E) Social indicators movement

Question 15

What kind of sampling procedure would one use in quantitative content analysis research? Specify each of the main steps.

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Question 16

An example of a problem with existing statistics can occur when a researcher defines a concept such as unemployment in one way but the available statistical information gathered by a government agency uses a different definition.What type of problem can this create?

Accepted Answer

A) A problem of validity 
B) A problem of misplaced concreteness 
C) A problem of missing data 
D) A problem of reliability 
E) A problem of inference

Question 17

Which of the following nonreactive measures is an example of observation?

Accepted Answer

A) Examining children&rsquo;s toys at a daycare to determine which ones are most popular as indicated by their wear and tear 
B) Examining garbage bins in a neighbourhood to determine nutritional habits 
C) Examining marriage records in an archive in order to compare marriage patterns among different communities over time 
D) An examination of high school yearbooks to compare the high school activities of those who had psychological problems in later life versus those who did not 
E) Counting and comparing the number of men and women who come to a complete stop at a stop sign to determine driving habits by gender

Question 18

Quantitative content analysis involves ________,________,and operational definitions for abstract concepts.

Accepted Answer

A) nonrandom sampling,reactive measures 
B) snowball sampling,intrusive measures 
C) random sampling,precise measurement 
D) unstructured observation,unobtrusive measures 
E) nonrandom sampling,coding

Question 19

Describe and provide an example of the fallacy of misplaced concreteness.Explain why it is deceptive.

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Question 20

Which of the following best describes the relationship between direction and intensity?

Accepted Answer

A) Direction is where something fits on a continuum,while intensity pertains to how often messages pertain to different points on the continuum. 
B) Direction is where something fits on a continuum,while intensity is the strength or power of a message in a direction. 
C) Direction is a measure of interval variables,while intensity is a measure of categorical variables. 
D) Direction pertains to the overall character of a sample frame,while intensity pertains to the level of agreement or divergence of each element from the overall direction. 
E) Measures of direction involve value judgments,while measures of intensity do not.

Exam 10: Nonreactive Quantitative Research and Secondary Analysis