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    Advertising and Promotion
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    Exam 5: Advertising, Integrated Brand Promotion, and Consumer Behavior
  5. Question
    While Purchases Based on Brand Loyalty Are Often Just Consumption
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While Purchases Based on Brand Loyalty Are Often Just Consumption

Question 80

Question 80

True/False

While purchases based on brand loyalty are often just consumption simplifiers, purchases based on habit are the result of strong commitment.

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