Multiple Choice
A consumer survey finds that many dog owners purchase a premium brand of dog food because of its functional benefits.Which of the following qualifies as a functional benefit?
A) It is promoted in an emotional commercial showing an adorable sheepdog.
B) It is allows them to feel less guilt about leaving their dog home alone all day.
C) It has more nutrients and vitamins than any other dog food on the market.
D) It makes them feel like responsible dog owners.
Correct Answer:

Verified
Correct Answer:
Verified
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