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  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 5: Advertising, Integrated Brand Promotion, and Consumer Behavior
  5. Question
    Selective Attention Is Essentially the Greatest Challenge to Advertisers, Because
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Selective Attention Is Essentially the Greatest Challenge to Advertisers, Because

Question 73

Question 73

True/False

Selective attention is essentially the greatest challenge to advertisers, because consumers commonly rely on this powerful perceptual defense to simply ignore ads that don't interest them.

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