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    Exam 5: Advertising, Integrated Brand Promotion, and Consumer Behavior
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    The Elaboration Likelihood Model of Information Processing (ELM) Identifies Two
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The Elaboration Likelihood Model of Information Processing (ELM) Identifies Two

Question 89

Question 89

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The elaboration likelihood model of information processing (ELM) identifies two unique paths to attitude change: the central route to persuasion and the peripheral route to persuasion.

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