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    Advertising and Promotion
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    Exam 5: Advertising, Integrated Brand Promotion, and Consumer Behavior
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    The Concept of Cognitive Dissonance Is More Commonly Referred to as
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The Concept of Cognitive Dissonance Is More Commonly Referred to as

Question 87

Question 87

Multiple Choice

The concept of cognitive dissonance is more commonly referred to as


A) brand loyalty.
B) buyer's remorse.
C) customer satisfaction.
D) false advertising.

Correct Answer:

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