Any MAAMs Analysis Will Have Four Main Components

Multiple Choice

Any MAAMs analysis will have four main components.What are they?

A) extended problem solving, limited problem solving, habit and variety seeking, and brand loyalty
B) internal search, external search, functional benefits, and emotional benefits
C) evaluative criteria, importance weights, consideration set, and beliefs
D) level of involvement, degree of information search, type of consumer benefit, and stage of the decision-making process