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While Waiting for His Wife to Get Ready to Go

Question 30

Multiple Choice

While waiting for his wife to get ready to go out, Marcus picks up one of her decorating magazines and skims through the pages.Six ads are for flooring and carpeting, but he and his wife don't need new flooring or carpeting, so he barely glances at these ads.This is an example of


A) format conceptualization.
B) post purchase evaluation.
C) cognitive dissonance.
D) selective attention.

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