When Examining Advertising in a Societal Context, It Becomes Apparent

Multiple Choice

When examining advertising in a societal context, it becomes apparent that gender must be related to at least some differences in consumption.Which of the following has been found regarding advertising and gender?

A) Advertisers have been reluctant to communicate to men and women in different ways.
B) Advertisers have no definitive list of such gender differences since the expression of gender often depends on situational and social circumstances.
C) Advertisers often find gender issues too sensitive and tend to avoid them.
D) Advertising researchers have found obvious differences and they pose no problems in creating effective ads for both men and women.