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    Advertising and Promotion
  4. Exam
    Exam 5: Advertising, Integrated Brand Promotion, and Consumer Behavior
  5. Question
    Consumption Episodes Are Based on the Sequence of Four Stages
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Consumption Episodes Are Based on the Sequence of Four Stages

Question 18

Question 18

True/False

Consumption episodes are based on the sequence of four stages: need recognition, information search and alternative evaluation, purchase, and postpurchase use and evaluation.

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