Scenario 5-5 Jerome Was Preparing to Host a Graduation Party for His

Multiple Choice

Scenario 5-5
Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix certain beverages that he knew his guests would like.Having never purchased a blender before, Jerome felt that he needed to shop carefully and enlist in the help of friends for advice.After visiting several stores and examining numerous models, Jerome settled on a Kitchen-Aid model that cost nearly $100.
-(Scenario 5-5) Jerome said to a friend, "I don't know much about buying blenders.Do you?" This is a pretty clear indication that he

A) needs to start by defining his evaluative criteria.
B) has poor brand attitudes about all brands in the market.
C) holds few beliefs about home products.
D) will need to engage in external search for information.