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  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 5: Advertising, Integrated Brand Promotion, and Consumer Behavior
  5. Question
    A Person May Have a High Degree of Involvement with a Consumption
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A Person May Have a High Degree of Involvement with a Consumption

Question 9

Question 9

Multiple Choice

A person may have a high degree of involvement with a consumption decision for many different reasons, such as when the item is


A) on sale.
B) bought on a regular basis.
C) inexpensive.
D) associated with a risk.

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