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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 6: Market Segmentation Positioning and the Value Proposition
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    Demographics Are Rarely Used to Describe or Profile Target Segments
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Demographics Are Rarely Used to Describe or Profile Target Segments

Question 11

Question 11

True/False

Demographics are rarely used to describe or profile target segments that have already been identified as prospects by other variables.

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