Folgers Launched a New Brand Initiative Called "Happy Mornings: the Revenge

Multiple Choice

Folgers launched a new brand initiative called "Happy Mornings: The Revenge of the Yellow People." Using STP, the company changed its brand positioning as part of a strategy that

A) addresses members of a new target group in terms that are relevant to their lifestyles.
B) focuses on the happiness of the mornings by reinventing its traditional slogan.
C) uses nostalgia from 1950s monster movies to remind boomers to drink their brand.
D) brings color to the brand reputation.