What Is a Market Niche

Multiple Choice

What is a market niche?

A) A small group of consumers with unique needs and who typically are willing to pay a premium to have those needs met.
B) A small segment that a firm tries to dominate but ultimately shares with many other competitors.
C) A competitive position that has cost a firm in time and money but has shown little profitability.
D) Astrategy that positions the firm's brand as close to the market leader as possible.