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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 6: Market Segmentation Positioning and the Value Proposition
  5. Question
    Psychographic Segmentation Focuses on the Inner Mindset of Consumers Rather
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Psychographic Segmentation Focuses on the Inner Mindset of Consumers Rather

Question 38

Question 38

True/False

Psychographic segmentation focuses on the inner mindset of consumers rather than outer aspects of their lives such as activities, interests, and lifestyles.

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