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    Advertising and Promotion
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    Exam 6: Market Segmentation, Positioning, and the Value Proposition
  5. Question
    What Is a Positioning Strategy? What Are the Three Main
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What Is a Positioning Strategy? What Are the Three Main

Question 24

Question 24

Essay

What is a positioning strategy? What are the three main types of fundamental positioning themes? Also, what is repositioning?

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A positioning strategy involves the sele...

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