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    Advertising and Integrated Brand Promotion Study Set 2
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    Exam 10: Creative Message Strategy
  5. Question
    Image Ads Tend to Generate Fewer Consumer Counterarguments When Compared
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Image Ads Tend to Generate Fewer Consumer Counterarguments When Compared

Question 78

Question 78

True/False

Image ads tend to generate fewer consumer counterarguments when compared to other types of ads.

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