Multiple Choice
A group of friends sitting in a bar talk and joke about various beer commercials.One of them describes an ad and they all laugh, and then someone says, "That is one great ad.Who was that for, anyway?" The text clearly makes the point that if someone is asking which product is behind an ad, it
A) is not a great ad.
B) has successfully used product recall.
C) generates anxiety instead of humor.
D) is not really a funny ad.
Correct Answer:

Verified
Correct Answer:
Verified
Q26: Scenario 10-1<br>During tough economic times, many companies
Q35: An advertorial is an ad that is
Q68: A TV commercial opens with young kids
Q69: A firm sells a medical-alert device that
Q71: Comparison ads are almost never used by
Q72: Scenario 10-2<br>National clothing retailer, Old Navy has
Q74: When compared to fear, anxiety<br>A)is not as
Q76: Very simple strategies centering on _ are
Q77: There is evidence that as the media
Q78: "The night-time, sniffling, sneezing, coughing, aching, stuffy-head,