Multiple Choice
What is meant by the term audio wallpaper?
A) the incorrect choice of broadcast media for the message to be delivered
B) the spoken or musical formats commonly used in broadcast ads
C) the use of radio as unobtrusive background or filler
D) the creative plan for TV or radio that lacks any real creative thought
Correct Answer:

Verified
Correct Answer:
Verified
Q18: A slogan is a short identifying phrase
Q56: No matter what other positive aspects it
Q57: An agency is creating a new print
Q58: A print ad for a new wood
Q59: Scenario 11-1<br>After a series of public relations
Q60: Explain why producing a television commercial is
Q63: Type fonts are seen in six basic
Q64: Scenario 11-3<br>A 30-second TV spot begins with
Q65: Body copy based on the _ approach
Q66: Which element of advertising involves "the structure