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    Advertising and Promotion
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    Exam 11: Executing the Creative
  5. Question
    Which Element of Advertising Involves "The Structure Itself and the Plan
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Which Element of Advertising Involves "The Structure Itself and the Plan

Question 66

Question 66

Multiple Choice

Which element of advertising involves "the structure itself and the plan behind the structure"?


A) layout
B) design
C) copy
D) illustration

Correct Answer:

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