A Breakfast Cereal Advertiser Wants a Celebrity Announcer to Read

Multiple Choice

A breakfast cereal advertiser wants a celebrity announcer to read its radio spot.Both agency and client should be aware that celebrity announcers on the radio usually

A) act as both disc jockey and news announcer, fulfilling several roles.
B) are chosen based on their own experience with the product, unlike the situation in most other media.
C) are not as entertaining and attention-getting as they were in past decades.
D) do not qualify as giving testimonials, since they do not express their personal satisfaction with a product.