Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies and young dogs.The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) An idea had been suggested in an early brainstorming session to start the Happy Heart Hound commercial with a quick series of adorable, playful puppies wearing heart-shaped sunglasses.Which guideline for effective television advertising does this hope to demonstrate?

A) Show the brand.
B) Persuade as well as entertain.
C) Use an attention-getting opening.
D) Emphasize the audio.