Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies and young dogs.The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) Which of the following roles has your boss-the producer-been involved with during the preproduction process for this commercial?

A) approving the storyboard and script, and soliciting bids from production houses
B) coordinating the camera operators, and handling the cast during shooting
C) conducting research, and informing all concerned about consumer preferences
D) acting as liaison between client and agency, and buying television airtime