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    Exam 17: Integrating Direct Marketing and Personal Selling
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    What Is One of the Keys to Success for an Infomercial
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What Is One of the Keys to Success for an Infomercial

Question 80

Question 80

Multiple Choice

What is one of the keys to success for an infomercial?


A) keeping the broadcast under five minutes
B) avoiding the use of celebrities
C) promoting only nationally known brand names
D) including testimonials from satisfied users

Correct Answer:

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