Scenario 17-2 AmericanProfile Is an E-Technology Company.It Allows Companies to Search and Search

Multiple Choice

Scenario 17-2
AmericanProfile is an e-technology company.It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser.So, AmericanProfile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network.And it all happens in real time.
-(Scenario 17-2) Like many firms, AmericanProfile uses an RFM analysis to identify certain groups of high-profile customers and analyze their habits across three criteria.This is why RFM stands for

A) record, format, momentum.
B) recency, frequency, monetary.
C) reach, function, marketing.
D) returns, files, mailings.