How Might the Establishment of a Marketing Database Create Problems

Multiple Choice

How might the establishment of a marketing database create problems between a company and its advertising agency?

A) by implying that the ad agency is unable to gather and track reliable information
B) by using funds that would have supported traditional ad agency campaigns
C) by purchasing mailing lists from competing promotional agencies
D) by forcing the ad agency to use the data the company has on its own mailing lists