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    Advertising and Promotion
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    Exam 17: Integrating Direct Marketing and Personal Selling
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    Personal Selling Is
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Personal Selling Is

Question 74

Question 74

Multiple Choice

Personal selling is


A) the face-to-face communications and persuasion process.
B) virtually the only way to close the deal.
C) simpler to conduct than any other marketing functions.
D) the most controversial form of direct marketing.

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