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    Exam 11: Marketing: Building Profitable Customer Connections
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    _____ Is the Process of Continually Collecting Information from the External
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_____ Is the Process of Continually Collecting Information from the External

Question 102

Question 102

Multiple Choice

_____ is the process of continually collecting information from the external marketing surroundings.


A) Globalized marketing
B) Target marketing
C) Environmental scanning
D) Market segmentation

Correct Answer:

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