Keitras Is a Women's Apparel Store That Specializes in Winter

Multiple Choice

Keitras is a women's apparel store that specializes in winter clothing. It targets university students aged 20-25 with its trendy collection of sweaters, sweatshirts, stockings, and stoles. In the context of consumer market segmentation, which of the following types of market segmentation does Keitras most likely follow?

A) Demographic segmentation
B) Behavioral segmentation
C) Customer-based segmentation
D) Geographic segmentation