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    Exam 12: Product and Promotion: Creating and Communicating Value
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    In the Context of New Product Adoption, the Process of a New
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In the Context of New Product Adoption, the Process of a New

Question 30

Question 30

Multiple Choice

In the context of new product adoption, the process of a new product spreading throughout a market after it is introduced is called _____.


A) diffusion
B) advection
C) promulgation
D) integration

Correct Answer:

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