Dazzling Inc

Multiple Choice

Dazzling Inc., a cosmetics manufacturing company, introduces a new moisturizer at a premium price. Despite this, it is able to generate a large amount of sales and profit from the new product as customers love its anti-ageing and anti-tanning features and do not mind spending more to buy the product. The customers believe that the product is worth its price. In this scenario, Dazzling has incorporated _____ in its business.

A) effectiveness
B) efficiency
C) undifferentiated marketing
D) vertical integration