Kraft International Describes the Company's Strategy as "To Win Locally

Multiple Choice

Kraft International describes the company's strategy as "to win locally and leverage globally." A Dow Chemical executive explained his company's approach,"You simply cannot develop or initiate a market penetration strategy,in an emerging country from a location thousands of miles away in which no one has seen and still be successful…period.You need to think and act globally but implement locally." Kraft and Dow are using the ________ approach.

A) glocal
B) millennial
C) transformational
D) black hole
E) best practices