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Why Do Many Managers Do Little Research Before They Enter

Question 48

Multiple Choice

Why do many managers do little research before they enter a foreign market?


A) They possess a lack of sensitivity to differences in culture,consumer tastes,and market demands.
B) They have a limited appreciation for the different environments abroad.
C) Managers have a lack of familiarity with national and international data source and an inability to use international data once they are obtained.
D) Firms often build their international business activities gradually,frequently based on unsolicited orders.
E) All of these

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