Question 1

The question,"What is the aggregate demand in each of the selected markets?" should be answered in stage ________ in the determination of market potential.

Accepted Answer

A) one 
B) two 
C) three 
D) four 
E) five

Question 2

The question,"How attractive is the potential demand for company products and services?" should be answered in stage ________ in the determination of market potential.

Accepted Answer

A) one 
B) two 
C) three 
D) four 
E) five

Question 3

Systematic evaluation of communication for frequency of expressions is referred to as ________.

Accepted Answer

A) foreign market opportunity analysis 
B) competitive assessment 
C) content analysis 
D) scenario building 
E) joint occurrence

Question 4

The American Chamber of Commerce abroad is an example of a(n)________.

Accepted Answer

A) service organization 
B) directory 
C) electronic information service 
D) international manufacturing organization 
E) trade association

Question 5

Of the following,which is NOT true regarding data privacy?

Accepted Answer

A) The concern over privacy has grown exponentially as a result of e-business. 
B) In the United States,personal information is held in the highest regard and distributed only to reliable sources. 
C) The European Union adopted a stringent data-privacy directive. 
D) After 9/11,the United States sought to expand its international data collection. 
E) When it comes to voter rolls,birth records,or mortgage information for international marketing purposes,companies looking to do business in the EU are still out of luck.

Question 6

A computer software company is interested in researching foreign market potentials.At this point,the company is attempting to determine which foreign markets warrant detailed investigation.The computer software company is in stage ________ in the determination of market potential.

Accepted Answer

A) one 
B) two 
C) three 
D) four 
E) five

Question 7

Which of the following is NOT true of using an electronic information source to obtain secondary data?

Accepted Answer

A) These techniques of research are cost effective. 
B) Search engines cover only a portion of international publications. 
C) These techniques are heavily biased towards English-language publications. 
D) Sole reliance on electronic information may let the researcher lose out on valuable input. 
E) Professionals must still leave their offices to retrieve the relevant data.

Question 8

Why do many managers do little research before they enter a foreign market?

Accepted Answer

A) They possess a lack of sensitivity to differences in culture,consumer tastes,and market demands. 
B) They have a limited appreciation for the different environments abroad. 
C) Managers have a lack of familiarity with national and international data source and an inability to use international data once they are obtained. 
D) Firms often build their international business activities gradually,frequently based on unsolicited orders. 
E) All of these

Question 9

Research is more important internationally than domestically.

Accepted Answer

A) True 
 B)False

Question 10

The identification of crucial variables and determining their effects on different cases or approaches is called ________.

Accepted Answer

The answer of The identification of crucial variables and determining...

Question 11

________ activities provide continuous information on political,social,and economic affairs internationally; on changes of attitudes of public institutions and private citizens; and on possible upcoming alterations.

Accepted Answer

A) Content analysis 
B) Scenario building 
C) Joint occurrence 
D) Export complaint system 
E) Environmental scanning

Question 12

Information collected for analysis with open-ended questions is called ________.

Accepted Answer

The answer of Information collected for analysis with open-ended questions...

Question 13

________ use a group of experts to rank major future developments.

Accepted Answer

The answer of ________ use a group of experts to...

Question 14

A research tool using a group of experts to rank major future developments is referred to as:

Accepted Answer

A) Foreign market opportunity analysis 
B) Delphi studies 
C) Content analysis 
D) Scenario building 
E) Joint occurrence

Question 15

Which of the following is NOT a research technique discussed in chapter 12?

Accepted Answer

A) Interview 
B) Web technology 
C) Focus group 
D) Observation 
E) Coding

Question 16

Broad-based research to obtain information about the general variables of a target market outside a firm's home country is called ________.

Accepted Answer

The answer of Broad-based research to obtain information about the...

Question 17

Toyota sent a group of its engineers and designers to southern California to nonchalantly observe how women get into and operate their cars.They found that women with long fingernails have trouble opening the door and operating various knobs on the dashboard.Toyota engineers and designers were able to comprehend the women's plight and redesign some of their automobile interiors and exteriors,producing more desirable cars.This is an example of ________.

Accepted Answer

A) observation 
B) qualitative information 
C) scenario building 
D) environmental scanning 
E) empathic design

Question 18

Data used as a substitute for more desirable data that are unobtainable is called:

Accepted Answer

A) Primary data 
B) Secondary data 
C) Proxy information 
D) Unstructured data 
E) Qualitative data

Question 19

A face-to-face research tool used to obtain in-depth information is called a(n)________.

Accepted Answer

The answer of A face-to-face research tool used to obtain...

Question 20

Given large technological advances,the possibility of wholesale obsolescence of current technology must be considered.Quantum leaps in computer development and new generations of computers may render obsolete the entire technological investment of a corporation.This is an example of a(n)________ that firms must be aware of.

Accepted Answer

A) joint occurrence 
B) competitive assessment 
C) information system 
D) Delphi study 
E) scenario building

Exam 12: Building the Knowledge Base Research Tools

The question,"What is the aggregate demand in each of the selected markets?" should be answered in stage ________ in the determination of market potential.

The question,"How attractive is the potential demand for company products and services?" should be answered in stage ________ in the determination of market potential.

Systematic evaluation of communication for frequency of expressions is referred to as ________.

The American Chamber of Commerce abroad is an example of a(n) ________.

Of the following,which is NOT true regarding data privacy?

A computer software company is interested in researching foreign market potentials.At this point,the company is attempting to determine which foreign markets warrant detailed investigation.The computer software company is in stage ________ in the determination of market potential.

Which of the following is NOT true of using an electronic information source to obtain secondary data?

Why do many managers do little research before they enter a foreign market?

Research is more important internationally than domestically.

The identification of crucial variables and determining their effects on different cases or approaches is called ________.

________ activities provide continuous information on political,social,and economic affairs internationally; on changes of attitudes of public institutions and private citizens; and on possible upcoming alterations.

Information collected for analysis with open-ended questions is called ________.

________ use a group of experts to rank major future developments.

A research tool using a group of experts to rank major future developments is referred to as:

Which of the following is NOT a research technique discussed in chapter 12?

Broad-based research to obtain information about the general variables of a target market outside a firm's home country is called ________.

Data used as a substitute for more desirable data that are unobtainable is called:

A face-to-face research tool used to obtain in-depth information is called a(n)________.