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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 1: Introduction to Advertising
  5. Question
    The ________ Initiates the Advertising Effort by Identifying a Marketing
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The ________ Initiates the Advertising Effort by Identifying a Marketing

Question 72

Question 72

Multiple Choice

The ________ initiates the advertising effort by identifying a marketing problem the advertising can solve.


A) government
B) media
C) agency
D) advertiser
E) supplier

Correct Answer:

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