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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 1: Introduction to Advertising
  5. Question
    All Advertising Strategy Starts with the Identification of the ________
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All Advertising Strategy Starts with the Identification of the ________

Question 70

Question 70

Multiple Choice

All advertising strategy starts with the identification of the ________.


A) creative concept
B) consumer or prospective customer
C) media vehicles to be used
D) agency to be used
E) specialist supplier with expertise

Correct Answer:

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