Multiple Choice
In the 1980s,the trend in advertising was a(n) :
A) drive toward direct and customised communication
B) drive for customer loyalty
C) emphasis on the measurement of the sales effects of advertising
D) growth of CRM
E) all of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q5: All of these EXCEPT _ are types
Q6: The type of advertising used by charities,foundations,associations,hospitals,orchestras,museums
Q7: The term 'prosumer' means that:<br>A)someone is paid
Q8: Calvin Klein used some very controversial ads
Q9: _ is responsible for shifting the focus
Q11: Which of the following is a basic
Q12: The particular group of consumers thought to
Q13: The key players in advertising are the
Q14: Compare and contrast hard-sell and soft-sell approaches,and
Q15: One point of view about advertising's role