Multiple Choice
________ is responsible for shifting the focus from distribution (i.e.the product) to consumption (i.e. ,the consumer) ,which has given IMC a new lease on life.
A) The internet
B) Social media
C) Email
D) Television
E) Video games
Correct Answer:
Verified
Correct Answer:
Verified
Q4: How is social advertising different from brand
Q5: All of these EXCEPT _ are types
Q6: The type of advertising used by charities,foundations,associations,hospitals,orchestras,museums
Q7: The term 'prosumer' means that:<br>A)someone is paid
Q8: Calvin Klein used some very controversial ads
Q10: In the 1980s,the trend in advertising was
Q11: Which of the following is a basic
Q12: The particular group of consumers thought to
Q13: The key players in advertising are the
Q14: Compare and contrast hard-sell and soft-sell approaches,and