Solved

________ Refers to the Opportunity a Person Has to See

Question 43

Multiple Choice

________ refers to the opportunity a person has to see a particular outdoor board and is typically based on a traffic count of vehicles passing a particular location during a specified period of time.


A) Impressions
B) Showing
C) Exposures
D) Reach
E) Frequency

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q38: Carla works in a media agency.She receives

Q39: The run-of-paper rate is _ the preferred-position

Q40: An advertiser might choose out-of-home advertising because:<br>A)it

Q41: There are two types of transit advertising.They

Q42: How has the Outdoor Media Association (OMA)addressed

Q44: A magazine page without outside margins,in which

Q45: Think about the last time you bought

Q46: _ describes the practice of using more

Q47: What sustainability concern did Fairfax address by

Q142: One reason free-standing insert (FSI)advertising is growing