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    Advertising Principles and Practice
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    Exam 8: Print and Out-Of-Home Media
  5. Question
    The Run-Of-Paper Rate Is ________ the Preferred-Position Rate
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The Run-Of-Paper Rate Is ________ the Preferred-Position Rate

Question 39

Question 39

Multiple Choice

The run-of-paper rate is ________ the preferred-position rate.


A) equal to
B) higher than
C) lower than
D) the same as
E) none of the above

Correct Answer:

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