Which of the Following Statements Regarding Yellow Pages Advertising Is

Multiple Choice

Which of the following statements regarding Yellow Pages advertising is TRUE?

A) Only businesses that have paid for advertising space are listed in the Yellow Pages.
B) Only 10% of consumers who consult the Yellow Pages follow up with some kind of action.
C) Because a Yellow Pages ad is part of a search for a product or service by a committed consumer,the ads are not intrusive.
D) Advertising in directories is extremely expensive.
E) Only directories published by AT&T can use the name Yellow Pages.