True/False
Segmentation refers to the number of copies a newspaper sells and is the primary way that newspapers' reach is measured and compared with the reach of other media.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q59: Which of the following is NOT a
Q60: Which of the following statements regarding Yellow
Q62: The Audit Bureau of Circulations (ABC)was formed
Q63: Which of the following lists identifies the
Q65: Magazine rates are based on the number
Q66: The effectiveness of packaging could be evaluated
Q67: A spectacular is a billboard that:<br>A)is extraordinarily
Q68: The editorial environment of a magazine is
Q69: To announce the expansion of a Louis
Q120: National advertisers are not heavy users of