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    Advertising Principles and Practice
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    Exam 8: Print and Out-Of-Home Media
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    What Is the Primary Weakness of Directories as an Advertising
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What Is the Primary Weakness of Directories as an Advertising

Question 36

Question 36

Multiple Choice

What is the primary weakness of directories as an advertising medium?


A) Competitive clutter
B) Long life
C) Cannot be changed for months
D) Expensive and provide a low return on investment
E) Limited size,colour and format options

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