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    Advertising Principles and Practice
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    Exam 10: Interactive and Digital Media
  5. Question
    ________ Media Refers to Any Communication System That Permits Two-Way
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________ Media Refers to Any Communication System That Permits Two-Way

Question 76

Question 76

Multiple Choice

________ media refers to any communication system that permits two-way communication,such as a telephone call or an email.


A) Interpersonal
B) Mass
C) Interactive
D) Selective
E) Permission

Correct Answer:

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