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    Exam 11: Product and Promotion: Creating and Communicating Value
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    What Is One Reason Why Apple's IPhone Might Have High
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What Is One Reason Why Apple's IPhone Might Have High

Question 208

Question 208

Multiple Choice

What is one reason why Apple's iPhone might have high diffusion rate?


A) It represents discontinuous innovation.
B) Most consumers view cell phones as convenience goods.
C) It involves highly complex technology.
D) Its use is highly observable.

Correct Answer:

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