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    Exam 11: Part 2: Product and Promotion: Creating and Communicating Value
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    When a Company Owns the Right Word in the Minds
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When a Company Owns the Right Word in the Minds

Question 123

Question 123

Multiple Choice

When a company owns the right word in the minds of consumers,what is created for the brand in the consumer's mind?


A) positioning statement
B) big idea
C) promotional message
D) hook

Correct Answer:

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