Which of the Following Represents a Key Difference Between Shopping

Multiple Choice

Which of the following represents a key difference between shopping and specialty products?

A) With specialty products, consumers will go out of their way to purchase the "right" brand and will rarely accept a substitute; with shopping goods, consumers will spend shopping time searching for the brand that offers the best value.
B) Shopping products are expensive but are bought very frequently, so it is worth the consumer's efforts to develop a close relationship with a provider of these goods. Specialty products are less expensive and bought only relatively rarely, so customers put less effort into shopping for them.
C) Branding is not important in a specialty product, but it is very important in a shopping product.
D) Shopping products are pure goods, while specialty products typically include elements of both goods and services. This enhances the perception that they offer a better deal than regular shopping goods.