DeBeers, the Diamond Distributor, Ran Ads in Japan Using a Marketing

Multiple Choice

DeBeers, the diamond distributor, ran ads in Japan using a marketing strategy that had proved popular in the West. What was the result?

A) It was extremely effective, demonstrating that Japanese culture is becoming more "Westernized."
B) It led to a government reprimand for inappropriate advertising.
C) It was ineffective, because the ad showed Japanese women responding in unrealistic ways when their husbands gave them diamonds.
D) It was extremely effective, despite the fact that it had to overcome initial resistance from Japanese diamond merchants.